Because the market is there.
McElhenney has previously been quoted as saying the country is the third biggest audience for the globally-screened Welcome to Wrexham series after the US and the UK.
So it should come as little surprise that there is a desire to make the most of that.
“From the very beginning, we wanted to make Wrexham a globally-recognised team, town and brand. We could not be more excited to bring the Red Dragons to Australia and New Zealand, and we are particularly proud that this announcement features neither a Men at Work or Hugh Jackman joke,” the co-owners said when the tour was announced.
While the A-list status of the club’s ownership makes for headlines, the club’s spending – up to now – has mostly come from the money its profile generates.
The talk around the club for some time has been to “future-proof”, to prepare for when the documentary runs its course and profile diminishes. In other words, build up the markets and fan bases to keep the money coming and the good times rolling.
For example, Wrexham Lager – a company both Reynolds and McElhenney and new US investors the Allyn family have a stake in – launched in Australia last year.
The club’s new kit – with its design a nod to the season they last played in the second-tier and the legendary Joey Jones – was launched in Sydney and Melbourne at the same time as stores in New York and a new superstore back home.
It is the first time Wrexham’s increasingly popular shirts are available to buy direct from outlets abroad without having to go via the Stok Cae Ras club shop.
The Marvel Stadium even has a new Deadpool and Wolverine mural for the occasion (despite the latter’s alter-ego Hugh Jackman coming from Sydney and Welshpool Paul Mullin now on loan at Wigan Athletic).
Wrexham’s players have been in front of cameras at local landmarks such as Melbourne’s Princes Bridge, played a bit of cricket at the Melbourne Cricket Ground with former Baggy Greens one-day captain Aaron Finch, and spent time with Aussie Rules club Hawks. A giant red Welcome to Wrexham bus has been the eye-catching mode of transport.
Local reports have suggested the interest is there, talking of queues of fans looking to meet players and media outnumbering the visits of some Premier League clubs.
Former players Ben Tozer and Ben Foster have been signed up to play ambassadorial roles during the stay, which includes playing sessions for youngsters via the club’s foundation.
And while ticket sales mean that Wrexham may well make some money from the games, the publicity tour is about longer-term.