Which brands are turning customers into advocates around the world?Download report
How likely are your customers to recommend your brand?
Customer advocacy is one of the most powerful signals of brand strength. Understanding what people say about your brand and whether they’d recommend it, offers a clear view of how well you’re delivering, and where you stand against competitors.
YouGov’s Most Recommended Brands 2025 report reveals the world’s most recommended consumer brands, based on over 1 million customer interviews across 28 markets. Rankings are powered by YouGov BrandIndex, our always-on brand health tracker, using Positive Recommend scores from Current Customers of each brand.
What’s inside:
- Top 10 most recommended brands globally
- Country-level insights into which markets have shown statistically significant growth in global brand recommendation
- Top 10 brands in 10 key markets: Australia, Denmark, France, Germany, Indonesia, Saudi Arabia, Singapore, Spain, United Kingdom, United States
- Top 10 most improved brands in each featured market
- A snapshot of global consumer attitudes toward brand recommendations
Why this report matters
In a crowded global marketplace, recommendation is more than a feel-good metric – it’s a key indicator of brand relevance and loyalty.
This year’s report shows that customer advocacy spans industries from airlines and auto to fashion and tech, highlighting the brands that consistently deliver exceptional experiences.